Revenue, revenue, revenue...Lets innovate.

Before I introduce myself, I want you to think about this very important question: What do my clients think of me and my business?

Hi, my name is Bonner Gibbs, an independent direct sales and marketing expert. I consider myself to be an visionary when it comes to new innovative ways to increase your business revenue.

It is very simple. sales is the engine behind the whole economy structure as we know it today. The reason I say this is to emphasize something most take for granted or don't pay attention to, the sole force behind all gained revenues - your salary, your mortgage, you car, its all sales related. You might have a very good product, but its success is, down the line, sales related.

Many companies have sales units which every day visit companies and members of the public in an attempt to sell their products. One company applies direct sales the other a more softer or more suitable approach. What these companies all have in common is that they are all trying tomaximise their income through stimulating sales by not waiting for you, the costumer, to see the necessity for their product, but by creating the need for you to buy and use their product. We all agree on this, right? So now, tell me. Why is it that one of the most important departments, the sales department, is in general the most neglected department...bad managed and in comparisons, the department with the highest negative Workforce development culture?

Why is it that one business strive while the other struggle to generate new business while being in the same line of business? You all know the answer to this question, but just in case let me remind you -bad management.

What most of us, businesses, have forgotten is that in all those big buildings, filled with expensive furniture and overpaid staff, is the value of the customers... people, just like you and I.

Businesses become so big that they get arrogant in thinking that its not them that need the customers but that it is the customers who need them! We are now living in an economy in which companies can no longer afford this type of behaviour due to business globalization and share market competition. How can a company still grow and become stronger in a very competitive market? generating new business en higher sales numbers?

These are the topics I will target and explain in a very understanable way - my way, the way I see and apply Sales and Marketing. Not the way that has been applied for ages, not the same money grabbing, not understanding the needs of your market, disregarding your customers needs by being short sighted way. I am going to show you how to do this in an innovative way, The Gibbs way.

Next time we will start by looking at the sales person. Why does he do what he does? what motivates him and more important, how does this affect your business?

Future topics:

-Re-sellers (how they can enhance your business)

-Sales person

-Partners (how to make them work for your business)

-manager

By Bonner Gibbs.

www.find-u.nl