donderdag 16 juli 2009

Sales person









Before we start, I want you to ask yourself the following question? When do I perform the best? and more important, what motivates me to do what I do?



Imagine this scenario: There you are behind your desk conducting a job interview for a sales vacancy. The company you work for has allot to offer: from high salary to lease cars, everything is possible...Sound familiar? Months later your back at your desk telling the same person that he is being dismissed - at the same time thinking to yourself: what have I done wrong??



Nothing. You haven't done nothing wrong. Look, you can blame yourself, but what are you blaming yourself for? the failure of an other individual? well, you should, being the manager, but still, there wasn't too much you could do to prevent this from happening and am going to tell you why.




There is one thing all high achievers have in common, and that is the capability to visualize and pursue their ambitions. Most don't realise this, but the fact that they are able to visualize and believe in their dreams makes them overcome all kind of challenges they encounter on the way to the top - and believe me, the challenges are many.




Based on this, the question is not: How to select the right candidates for a vacancy, but can I, as a business motivate and educate my sales team in visualising the companies goals? their goals..




By conducting this in a efficient and bold manner, you automatically sift through your team eliminating the less able candidates...and now you are left with a team I call sales Entrepreneurs! Yes you heard it right - Sales Entrepreneurs.




A fabric worker goes to work in the morning, do his job as instructed and by 1700 hours he packs his belongings and heads home. A Sales entrepreneur doesn't have working hours because he is always on the job. That's right - ALWAYS!!




Although on a companies payroll, an good sales person - sales entrepreneur, must have or better said, create the attitude and the vision that he is running a own piece of the company which is direct linked to his income and possibilities within that company.






It is very difficult to identify and stimulate such sales individuals within your company as that they are part of the few of individuals who are able to create and hold on to what makes them an sales entrepreneur. I use the word difficult because most managers aren't program to look and develop sales entrepreneurs, but to select and create sales peoples.



The focus of your company should be therefor not to attract good sales persons, but to stimulate and further develop sales entrepreneurs.










By Bonner Gibbs
www.find-u.nl















zaterdag 11 juli 2009

Revenue, revenue, revenue...Lets innovate.


Before I introduce myself, I want you to think about this very important question: What do my clients think of me and my business?

Hi, my name is Bonner Gibbs, an independent direct sales and marketing expert. I consider myself to be an visionary when it comes to new innovative ways to increase your business revenue.

It is very simple. sales is the engine behind the whole economy structure as we know it today. The reason I say this is to emphasize something most take for granted or don't pay attention to, the sole force behind all gained revenues - your salary, your mortgage, you car, its all sales related. You might have a very good product, but its success is, down the line, sales related.

Many companies have sales units which every day visit companies and members of the public in an attempt to sell their products. One company applies direct sales the other a more softer or more suitable approach. What these companies all have in common is that they are all trying tomaximise their income through stimulating sales by not waiting for you, the costumer, to see the necessity for their product, but by creating the need for you to buy and use their product. We all agree on this, right? So now, tell me. Why is it that one of the most important departments, the sales department, is in general the most neglected department...bad managed and in comparisons, the department with the highest negative Workforce development culture?

Why is it that one business strive while the other struggle to generate new business while being in the same line of business? You all know the answer to this question, but just in case let me remind you -bad management.

What most of us, businesses, have forgotten is that in all those big buildings, filled with expensive furniture and overpaid staff, is the value of the customers... people, just like you and I.

Businesses become so big that they get arrogant in thinking that its not them that need the customers but that it is the customers who need them! We are now living in an economy in which companies can no longer afford this type of behaviour due to business globalization and share market competition. How can a company still grow and become stronger in a very competitive market? generating new business en higher sales numbers?
These are the topics I will target and explain in a very understanable way - my way, the way I see and apply Sales and Marketing. Not the way that has been applied for ages, not the same money grabbing, not understanding the needs of your market, disregarding your customers needs by being short sighted way. I am going to show you how to do this in an innovative way, The Gibbs way.

Next time we will start by looking at the sales person. Why does he do what he does? what motivates him and more important, how does this affect your business?

Future topics:
-Re-sellers (how they can enhance your business)
-Sales person
-Partners (how to make them work for your business)
-manager



By Bonner Gibbs.
www.find-u.nl